Dyfodol Digidol Programme
Businesses in Gwynedd - this is for you!
We’re currently delivering a fantastic programme designed to support your digital growth. Hand in hand with Gwynedd Council, we're running Dyfodol Digidol to provide free business support which includes the following:
Diagnostic report : jargon free diagnostic of your business' digital use
3 mentoring sessions : online and/or face to face sessions available for all
Opportunities to attend digital business support events
Amazing workshops : access to a suite of Dyfodol Digidol workshops, all listed below…
A FREE SERVICE for businesses of all sizes in Gwynedd only - interested? Get in touch today!
Campaigns and Content
Aim: To support businesses to develop effective digital marketing campaigns and content.
The key topics that will be discussed in the workshop:
Contents: things to remember
Ideas
Hashtags
Accessibility
10 basic rules for any platform
Graphic design with Canva
Aim: To empower businesses to make effective use of Canva for design.
The key topics that will be discussed in the workshop:
Design more effectively with Canva
Learn Canva 'tips and tricks'
An overview of how you can get the most out of the program - if you're good at design or new to it!
Recommendations on how to design quickly on your phone.
The language of the workshop will depend on the linguistic ability of the attendees. Contact post@lafan.cymru if you wish to attend a Welsh only workshop.
TikTok for Business
Aim: Supporting businesses to make effective use of TikTok
The key topics that will be discussed in the workshop:
Understand how TikTok can be used to support business
Learn how to create content and manage a TikTok account for your business
Learn TikTok 'tips and tricks'
An overview of how you can get the most out of TikTok
The language of the workshop will depend on the linguistic ability of the attendees. Contact post@lafan.cymru if you wish to attend a Welsh only workshop.
Send newsletters to customers
Aim: To share best practice when it comes to sending newsletters to customers.
The key topics that will be discussed in the workshop:
Best practices for sending newsletters to customers
How to create interesting content
Develop an appropriate tone and voice
The basics of GDPR
...and hot tips!
The language of the workshop will depend on the linguistic ability of the attendees. Contact post@lafan.cymru if you wish to attend a Welsh only workshop.
Welsh Digital Technology for business
Aim: Understand what are the Welsh platforms available to support your business?
The key topics that will be discussed at the event:
What is available to support businesses to use the Welsh language?
How do we use the Welsh language on the Social Media?
How do businesses use technology to provide a Welsh language service?
Raise awareness of Welsh apps and platforms...
Instagram for business
Aim: To support businesses to make effective use of Instagram
The key topics that will be discussed in the workshop:
Understand how Instagram can be used to support a business
Learn how to create content and manage an Instagram account for your business
Learn Instagram 'tips and tricks'
An overview of how you can get the most out of Instagram
The language of the workshop will depend on the linguistic ability of the attendees. Contact post@lafan.cymru if you wish to attend a Welsh only workshop.
Measuring Success and Advertising
Aim: To support businesses to take root and understand how to measure the success of their marketing campaigns.
The key topics that will be discussed in the workshop:
Measuring the success of ads/paid-ads
Why measure? What to measure?
Best tips on how to create ads
Create and Use GIFs and PNGs
Aim: To empower businesses to make effective use of GIFs
The key topics that will be discussed in the workshop:
Examination and explanation of the different formats for photos.
How to create impressive GIFs and PNGs, easily and quickly.
How to share and use these images effectively.
Refine your output on social media, and create content that stands out.
Smartphone Photography / Videography
Aim: To empower businesses to make effective use of smartphone photography and videography.
The key topics that will be discussed in the workshop:
How to make the most of your phone and its settings
Record video with sound on the mobile phone
Setting the scene; get the most of what you see
What type of content works best
Buy and sell online
Aim: To understand what the opportunities are to develop e-commerce systems and sell through Amazon.
The key topics that will be discussed in the workshop:
How do you make the most of e-commerce systems?
Use of the Shopify e-commerce system
Use of Amazon to sell
Share good practice and challenges in selling to the world
Networking
Boost engagement on social media
Aim: To empower participants to develop and implement effective engagement marketing strategies that build meaningful connections with their target audience.
The key topics that will be discussed in the workshop:
Engage with Social Media
Personalization
User generated content
Tell a story
Customer Feedback
Influencer Marketing
Events and Experiences
Building Community
Measure Engagement Metrics
Getting started on Social Media
Aim: To support businesses to consider if using Social Media would benefit them.
The key topics that will be discussed in the workshop:
An understanding of the benefits of using Social Media
Which medium is relevant to you? Who is the audience?
How to set up Social Media platforms.
Understand what's wrong - posting, drawing - posts, reels etc
Content and ideas that may be relevant to your business
Graphic design with Canva
Aim: To empower businesses to make effective use of Canva for design.
The key topics that will be discussed in the workshop:
Design more effectively with Canva
Learn Canva 'tips and tricks'
An overview of how you can get the most out of the program - if you're good at design or new to it!
Recommendations on how to design quickly on your phone.
Make the most of LinkedIn
Aim: To support businesses to make the most of LinkedIn.
The key topics that will be discussed in the workshop:
Content curation for LinkedIn
Practical actionable steps to improve your profile, engagement and networking techniques
Find out how to harness LinkedIn's algorithms to your advantage
Create a Social Media Strategy
Aim: To support businesses to develop effective digital marketing strategies and objectives.
The key topics that will be discussed in the workshop:
Set objectives
Understanding audience
Audit and optimization
Content research
Content curation for social media [Online]
Aim: To give businesses the skills and knowledge to develop and implement a strategic content curation plan for their social media platforms.
The key topics that will be discussed in the workshop:
Understand the target audience
Define themes
Create a content calendar
User generated content
Interactive and collaborative content
TikTok for business [online]
Aim: Supporting businesses to make effective use of TikTok
The key topics that will be discussed in the workshop:
Understand how TikTok can be used to support business
Learn how to create content and manage a TikTok account for your business
Learn TikTok 'tips and tricks'
An overview of how you can get the most out of TikTok
The language of the workshop will depend on the linguistic ability of the attendees. Contact post@lafan.cymru if you wish to attend a Welsh only workshop.
Measuring Success and Advertising [Online]
Aim: To support businesses to take root and understand how to measure the success of their marketing campaigns.
The key topics that will be discussed in the workshop:
Measuring the success of ads/paid-ads
Why measure? What to measure?
Best tips on how to create ads
Payment and Processing Systems (Stripe) [Online]
Aim: To support businesses to understand, use and develop payment and processing systems.
The key topics that will be discussed in the workshop:
What are the basics of paying online?
Learn about the payments ecosystem
Ways to locate payments for your users,
Key customer factors
Share use cases
Analysis and use of digital data : Google Analytics, Social Media Analytics, SEO [Online]
Aim: To support businesses to understand, use and analyse digital data.
The key topics that will be discussed in the workshop:
What is Google Analytics and how to connect it?
What data can you get out of your social media… and what to do with the data?
What are SEOs and how to go about making use of these?
Developing an e-commerce system for your business (Shopify) [Online]
Aim: To enable businesses to understand and use email to market.
The key topics that will be discussed in the workshop:
Set up your e-commerce website with Shopify.
An introduction to how to make the most of Shopify to set up and run your online store.
Why sell on Amazon?
Aim: To provide the best information and practices for businesses selling on Amazon.
The key topics that will be discussed in the workshop:
Product and Market Research – what product to sell?
Set up your business on Amazon
Your competition?
Give you an overview of where Amazon sits in the market for retail
Help you asses if Amazon is a good channel for you to grow your business
Help you choose the best Amazon supply/sales model for your business
Guide you on the first steps to begin your Amazon journey
Give you the tools and knowledge to choose the right products to list on Amazon.
Give you the best practices to get your first Amazon listing live, while avoiding the potential pit falls.
How can businesses make the most of Social Media?
Aim: To share good practice in the use of social media.
The key topics that will be discussed at the event:
How to make the most of social media.
Share good practice
Sharing challenges
Networking
Understanding the power of email marketing [Online]
Aim: To enable businesses to understand and use email to market.
The key topics that will be discussed in the workshop:
Good habits
How to create a good email that keeps interest?
Analytics / understanding data
Brand identity and the Welsh language
Aim: To support businesses to develop effective digital marketing campaigns and content.
The key topics that will be discussed in the workshop:
How your brand's 'Voice' works, and the importance of speaking 'your company's language'
The best way to use both languages to communicate, on the Media and in Marketing
Weave your brand and the 'good' way you use Welsh in an everyday way.
Campaigns and Content: How to create a campaign [Online]
Aim: To support businesses to develop effective digital marketing campaigns and content.
The key topics that will be discussed in the workshop:
Contents: things to remember
Ideas
Hashtags
Accessibility
10 basic rules for any platform
Effective website content [Online]
Aim: To give businesses the skills and knowledge to develop effective websites.
The key topics that will be discussed in the workshop:
Consider your structure
Web engine optimisation
How to write for your audience?
The language of your brand
Planning – objectives, audience, competition
Writing: hot tips
Look after your content
SEO
Content curation for social media [Online]
Aim: To give businesses the skills and knowledge to develop and implement a strategic content curation plan for their social media platforms.
The key topics that will be discussed in the workshop:
Understand the target audience
Define themes
Create a content calendar
User generated content
Interactive and collaborative content
Graphic design masterclass (Canva, Illustrator)
Aim: To empower businesses to make effective use of graphic design software.
The key topics that will be discussed in the workshop:
Find out what free and paid options are available
Learn tips and tricks on several different graphic design programs
An overview of how you can get the most out of the programs - if you're good at design or new to it!
Recommendations on the best programs to quickly design on your phone
Digital Future with Lindsay Lucas. How can businesses make the most of technology for the future? [Online]
Aim: To enable businesses to understand what the digital opportunities are for the future.
The key topics that will be discussed at the event:
What does a business look like now (business to digital business)
Snapshot of the future
MS365 what’s it all about
What are the key technologies
Skills and Culture (Mindset)
Marketing Programs and Influencers: Engagement marketing programs and working with influencers
Aim: To empower participants to develop and implement effective engagement marketing strategies that build meaningful connections with their target audience.
The key topics that will be discussed in the workshop:
Interactive Content
Social Media Engagement
Personalization
User-generated content
Tell a story
Customer Feedback
Influencer Marketing
Events and Experiences
Community Building
Measuring Engagement Metrics
Creating a Social Media Strategy [Online]
Aim: To support businesses to develop effective digital marketing strategies and objectives.
The key topics that will be discussed in the workshop:
Set objectives
Understanding audience
Audit and optimisation
Content research